The impact of POPI on social media in South Africa
The Protection of Personal Information Act (POPI) is here, and it has an impact on how you run your social media activities. New bills and acts are normally left for the lawyers to worry about, but...
View ArticleWhose Tweet is it anyway?
If an employee has used an organisation’s resources to build their personal brand does the organisation have any claim over the employees personal brand? As employees become more and more aware of the...
View ArticleGuide to social business: Platforms – Instagram
According to almost every research company, Instagram is the fastest growing social network in 2013/14. That alone should be reason enough for you to be investing, testing or growing your brand’s...
View ArticleThe Social Commerce Journey
The time has come for us to have a chat about selling via social. For years it’s been a taboo topic with the leading experts shouting, “social isn’t for selling, it’s for brand building and...
View ArticleGuide to social business: Platforms – Google+
Google+, a social media platform owned by Google, is one of the fastest growing and largest social media platforms online, and is Google’s most significant venture aimed at competing with Facebook and...
View ArticleThe Social Service Gap
The Social Service Gap focuses on customer service duties within the social media realm. How does your brand become more human online and offline and how should your brand adapt as a whole to the...
View ArticleGuide to social business: Platforms – Pinterest
Pinterest is an online tool used for collecting and organising ‘things’ that people find online. These ‘things’ can be images, videos or pretty much any digital item. Much like a physical pin-board,...
View ArticleUnderstanding The Second Screen
The term ‘second screen’ has become commonplace on the boardroom bingo matrix, with marketers and agencies throwing it around at every opportunity. The second screen refers to a device that provides...
View ArticleGuide to social business: Platforms – LinkedIn
If the world were an office, LinkedIn would be the boardroom. LinkedIn is a social networking service built specifically for businesses and business professionals. LinkedIn provides a platform for two...
View ArticleThe Social Identity
If your brand walked into a room what would it be wearing? If it stepped up to the microphone what would it sound like? Would you be able to identify it in a crowd? Everything you say or do on social...
View ArticleThe Social Identity – Printable Checklist
Use this handout to define your brand’s social identity. Download the full eBook here. The post The Social Identity – Printable Checklist appeared first on Cerebra.
View ArticleGuide to social business: Platforms – Vine
The rise of online video content has not gone unnoticed and is estimated to contribute around 84% of online traffic, according to Cisco. This is reason enough to invest a good proportion of marketing...
View Article5 Ways to Benchmark on Social Media
Measuring your company’s performance on social media is a critical process and should never be left to guess work. However, simply measuring the reach and engagement on your social content is only half...
View ArticleGuide To Social Business: Principles
The social web is driven by human beings looking for better ways to connect, communicate, create and share content. No usage manual was ever issued for Facebook, Twitter or YouTube, and yet users...
View ArticleSocial After Dark
If you’ve started thinking about whether you should be keeping your brand channels open after dark then our latest eBook, Social After Dark will help you get a better understanding of the environment...
View ArticleGuide to Social Business: Platforms – Mxit
The latest in our series of social platform eBooks, we take a detailed look at Mxit, the social network that has been a major player in South Africa’s mobile space for many years. If one of your target...
View ArticleEmployed Media
Your employees are socially connected and their influence is immense. It’s time to place them at the heart of your communication strategies. To understand how to convert employees into social brand...
View ArticleInfluence for Sale
Influence is a powerful tool for marketers but, in the age of social media, the way consumers decide whom they are influenced by has changed drastically. To understand the full effect of this shift,...
View ArticleThe Content Marketing Sacrifice
Achieving success with your content marketing efforts requires an absolute understanding of the inverse relationship between audience reach and brand relevance. It’s a force you can’t fight, but one...
View ArticleUnderstanding The Second Screen
The term ‘second screen’ has become commonplace on the boardroom bingo matrix, with marketers and agencies throwing it around at every opportunity. The second screen refers to a device that provides...
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